NFI Certified Technicians – By investing in our team, we’re investing in your home.

At Woodland Direct, we house the largest NFI certified staff in the country, including several with the respected Master Hearth Professional designation. By investing time and resources into the education of our specialists, the level of assistance we can provide is second to none.

Why is NFI certification important for you?

The National Fireplace Institute (NFI) exists to provide standards and credentials to hearth industry professionals. This certification process involves an exam to test the practical knowledge these professionals need in order to fully comprehend hearth products and their venting systems. Some of this crucial knowledge includes combustion, fuel delivery, and draft and ventilation principles for your fireplace.

These certifications are based upon fuel type, which includes gas, wood-burning, and pellet fuels. Upon completing all three NFI certifications, the individual is given the title, Master Hearth Professional – the industry’s most prestigious certification.

Safety you can count on.

Your safety is our priority. Because of the credentials set by the NFI, our certified technicians have a keen understanding of public safety. We understand that many of the products we sell at Woodland Direct involve flame, heat, venting and combustion, and consequently, need the proper attention for their planning, purchase, and installation. Our NFI certified technicians have the comprehensive knowledge and industry experience that guarantees your safety is not only understood, but championed for!

We’ll walk with you through every step of the process.

When dealing with complex purchases like chimney systems or gas logs, you want to be assured that you can call and talk to product experts you can trust. Each of our NFI certified technicians are happy to advise, whether you’re just contemplating a purchase or have questions about your sale. At Woodland Direct, we also make sure that our certified technicians receive regular manufacturer trainings, so that you can be confident they’re current in both industry and product standards.

WoodlandDirect's NFI Certified Team Members:
Certified In Wood, Gas and Pellet burning applications
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Lance Mark

Lance Mark

Office: 1.800.919.1904 ext.225

Direct Line: 586.262.5218

Fax: 586.803.1702

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Lance has over 20 years experience in the building and construction industry. He is Woodland’s first Technical Sales Representative and now oversees the Sales Team. His goal is to make sure that each person who calls Woodland for help with our products has an outstanding buying experience.

Ben Morris

Ben Morris

Office: 1.800.919.1904 ext.228

Direct Line: 586.262.5216

Fax: 586.803.1702

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One of the first Technical Sales Representatives to join the Woodland team, Ben comes with 12 years of experience in both the home building and hearth industry. He has hands on experience in both chimney construction and relining. He currently serves the local community as an on call fire fighter/EMT. His insight and experience are an asset to Woodland and our customers.

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Paul Grishkevich

Paul Grishkevich

Office: 1.800.919.1904 ext.233

Direct Line: 586.262.1128

Fax: 586.803.1702

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Paul has over 10 years experience in the hearth and fireplace industry as well as extensive experience in both sales and installations. He is particularly adept at helping customers problem solve and troubleshoot unusual situations.

Steve McGraph

Steve McGrath

Office: 1.800.919.1904 ext.264

Direct Line: 586.803.7364

Fax: 586.803.1702

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Steve brings energy and enthusiasm to our phone staff. He goes to great lengths to make sure that every inquiry from his customers are regarded highly and handled efficiently and promptly.

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Ryan Brady

Ryan Brady

Office: 1.800.919.1904 ext.235

Direct Line: 586.262.1163

Fax: 586.803.1702

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Ryan has a keen attention to detail. He does a great job of listening to customers while helping them find exactly what they want and need. His experience and expertise make him a great helper to the customers who call looking for advice and information.

Christian Vanover

Christian Vanover

Office: 1.800.919.1904 ext.242

Direct Line: 586.262.5217

Fax: 586.803.1702

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Christian is a valued member of the Woodland team and holds the customers wants and needs in the highest regard. His dedication to customer satisfaction makes him a favorite among customers.

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WoodlandDirect has invested time and resources in developing a high skilled technical sales team. These members of our team have shown themselves exceptionally skilled in helping our customers plan, order, and install many complex products. By gaining their certification from the National Fireplace Institute these team members have the credentials to back up their recommendations.

Unlike any other retailer, WoodlandDirect strives to provide you not only with quality products but with a support staff that helps you take your projects from start to finish. Our Technical Sales Team has the training and the experience to help you complete your projects.