Free shipping on orders over $99 | $50 off orders $500+: Use code DIRECT50 | $100 off orders $1000+: Use code DIRECT100
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Why Buy From the Experts in Fire?

HOMEPAGE

#1 - EXPERTS IN FIRE SINCE 1978

Our founder’s roots in the hearth industry go all the way back to 1978. Since 2004, we’ve been one of the leading online retailers of indoor and outdoor fire products in the industry.

#2 - ONE-STOP SHOP FOR ALL THINGS FIRE

No matter your style or project requirements, we have just what you need to get the job done!

#3 - INDUSTRY CERTIFIED EXPERTS

With the most Master Hearth Professionals and NFI certified technicians under one roof, you’ve got the nation’s largest team of experts on your side.

#4 - PRE-SALE ADVICE, POST-SALE SUPPORT

Don’t know where to start? We’ll help you navigate product features, fire codes, and installation requirements to ensure you get the right products installed safely in your home.

#5 - OVER 500,000 CUSTOMERS SERVED

Need troubleshooting tips or installation advice post-purchase? Our technical team is here to help 8:30 AM - 5 PM Monday - Friday.

#6 - PROS TRUST PROS

There’s a reason why industry professionals partner with us on their commercial projects. Join our Preferred Partner Program and get a dedicated account rep, exclusive pricing, expedited shipping, and much more!

#7 - EDUCATION IS OUR CORNERSTONE

We believe knowledge is the key to success. Prepare for your next project with informative articles, buying guides, and inspiring installations straight from our experts.

#8 - DEDICATED IN-HOUSE PRODUCT TRAINERS

Our sales and technical teams work hard to understand all our products' features, specifications, and installation requirements, so you always get the most reliable information.

#9 - EASY ORDER TRACKING

Excited about your order? Conveniently check the status here with your order number and email address.

#10 - FREE SHIPPING OVER $99

Get free shipping and liftgate service on any order over $99 within the contiguous U.S.